A full-scale branding project for World Ocean Celebration, designed to create a lasting visual identity for an event that blends conservation, art, science, and activism. From logo design to a flexible design system, we developed an identity that could evolve with the organization—spanning everything from pitch decks to event signage, social media, and future activations. Our work helped World Ocean Celebration Miami to mount a successful sponsorship campaign between 2024 and 2025, allowing them to expand from a single day event to a weeklong celebration.